LAY’S — MESSI MESSAGES
Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into private chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages. Create yours here
ESPN called it “Undoubtedly impressive”,
Fox Sports labelled it “Arresting”, it was picked up by BBC News, and it’s featured in the bestselling ad bible "Hey Whipple, Squeeze This."
AWARDS AND RECOGNITION • Cannes Lions 2021 — Mobile Bronze, Entertainment for Sport Shortlist • The One Show 2022 — Innovation in Interactive, Online & Mobile Shortlist, Use of Technology Shortlist, Innovation in Social Media Shortlist • Eurobest 2021 — Media, Use of Mobile & Devices Silver, Mobile, Social Content for Consumer Engagement Bronze, Mobile, Targeted Communication Finalist, Mobile, Messaging Campaign Finalist, Media, Use of Social Platforms Finalist, Digital Craft, Data Storytelling Finalist • Creative Circle Awards 2022 — Best Use of AI Bronze, Best Digital Activation Bronze, Best Use of Talent & Influencers Bronze • ADCN 2021 — Mobile Silver, Media Bronze, Digital Campaigns Finalist , AI Finalist • Campaign Tech Awards 2022 — Best Use of AI Highly Commended, Tech as Part of a Campaign: Consumer Goods Highly Commended, Best Use of Experiential Tech Shortlist, Best Use of Experimental Tech Shortlist • FWA Site of the Day — April 8, 2021 • LBB High Five — Netherlands, Read of 2021: Europe