LAY'S — GOAT CHEESE — Ed Ryder — Creative Director

LAY’S — GOAT CHEESE

It’s the debate of a generation - who is the G.O.A.T: Messi or Ronaldo? For two decades, fans had bickered over who is better, and were still no closer to a definitive answer. So to settle the great debate once and for all, we created the Greatest Flavour of All Time for the Greatest Footballer of All Time.

The limited edition release sold out in record time, earned hundreds of millions in media and increased Lay’s social engagement by 135,000%.

“Brilliant” — FTBL • “This is new level” — People •
“Lay’s knows ball. There’s only 1 G.O.A.T and it’s Messi” — Mashed

UNDER ARMOUR — THROUGH THE UNKNOWN

AMSTEL — HOLD MY BEER